NAMES & FACES
Saturday, January 26, 2002; Page C03

Wait, Honey -- I Can Explain
Baltimore-based Adam magazine is designed to be "different than other men's magazines," meant to appeal to "their better sides." Said founding editor Thomas Dworetzky: "The magazine itself is a men's magazine that you wouldn't be embarrassed to have your mother or your girlfriend find in your house. We prefer to think in terms of the women we respect, especially these days when we're forced to look at the big wide world out there. It's clear that there are many places where women are slaves."
How strange, then, that in the very first issue, released Jan. 15, a house ad inviting readers to dial a toll-free number to subscribe actually leads them to a phone sex line, where a sultry voice says: "Welcome to an exciting new way to go live and one-on-one with hot . . . girls." Dworetzky explained that Adam's 1-888 subscription number was mistakenly replaced with 1-800 in the ad. "We're of course quite upset about it," he said.

-- Compiled by Barbara E. Martinez
from staff and wire reports
© 2002 The Washington Post Company