This is stupid enough to be American.

I would believe that this was an April Fool's joke, if it wasn't a few days early.The Observer | UK News | Brewers prepare to seduce young drinkers with wave of 'Viagra pops' Libido-boosting drinks will flood into bars this summer as young clubbers are targeted with a potent new range of products that have been dubbed 'Viagra pops'.

Powerful blends of Chinese aphrodisiacs, vodka and passion fruit will create a 'generation of randy super beings', according to drinks manufacturers who expect the new tipples to rock the market the way alcopops did in the 1990s.

None will actually contain Viagra, produced by the American pharmaceutical company Pfizer, relying instead on Chinese herbs such as cordyceps and epimedium grandiflorum, better known as Horny Goat Weed.

The first of these 'passion potions', Roxxoff, will sell for as little as £1.50 when it rolls out across the UK over the next month. Drinks industry sources suggest that at least three other firms are poised to launch their own versions.

'This is what everyone in the business is talking about,' said one insider. 'For months now firms have been trying to get the blends right in time for the warm weather.'

Marketing experts say the new sector could spawn sales of more than five million cases in the first year alone.

Surrey-based Lynch Wines is launching Roxxoff, which has an alcohol content of 5.4 per cent, in a series of adverts featuring Dannii Minogue wearing little and holding a bottle.

Its publicity proclaims a 'sensational scientifically blended concoction of potent and proven aphrodisiacs' that could lead to 'a generation of randy super beings'.