[INSIDE] It started as a joke: How was Viagra affecting the porn industry? But soon after Los Angeles Times reporters Ralph Frammolino and P.J. Huffstutter decided to investigate, they found they had a story. Some male actors, for instance, were using the drug at high, untested levels. Also, by reducing "performance delays" and allowing producers to cast better-looking actors (who were previously unable to work on camera) the pill was skewing casting and production costs. Frammolino and Huffstutter filed a long feature in early July, three months after inaugurating the first known pornography beat at a major American newspaper.